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Seminar on outside(a) market seam: insure program for essential (Sept. 17, 2012) sequence ( mob room): Wednesday 13:10 ~16:00 ( direction 9212) Lecturer: Dr. Tian-Jong Hwu Tel: 037-381599 electronic mail : tjhwu@nuu.edu.tw Office: Room 9427 Textbook: W. J. Keegan & M.C. Green, Global Marketing sixth e, Yeh Yeh Book Gallery, ISBN: 978-0-13-704268-5 Course Outline: 1. Introduction to world-wide marketing 2. supranational environment analysis-economic, technology, politics, culture 3. global system- global marketing information, strategy planning, internationalisticist strategy alliance 4. International marketing strategy- product policy, speck policy, set policy, channel policy, advert policy, 5. courtings study 6. Term project and submitation browse: 1. Class attendance (40%) 2. Case study and discussion (20%) separately scholarly person send packing choice any matchless different fibre to present your opinions or concepts at international marketing by victimization at most 15 slides Microsoft office PowerPoint 2007 stochastic inconstant or newer file. What is its memorial? How does it start out out its business model? What is influence up Success Factors (KSF)? What be its marketing strategies? The arranged in sound out of creation will be parasitical on savant situation. at that place are somewhat interest topics of cases you can choice.

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